Customers are the number one factor in the key to success for your business.

They affect every aspect of your business, whether it be the supply and demand,  marketing, development, and more. You need to determine a few things such as your target customers to find the perfect niche for your upcoming business.

Research, Research, Research

Research is the most convenient and practical way in finding your target customers. Not only your preferred customers but also what your business will be all about. You might have to assess yourself first as your first step in researching.

Questions for assessment will be something like; “What are my specialties?”, “What are my strengths?”, “Where does my interest lie in?”, and other self-assessing questions.

You need to know yourself first before assessing your business and deciding on your target customers. Make sure that what you are doing is something you love so that you will enjoy yourself while making profits.

As for your customers, it is important to choose a target so that it will make your business a lot easier by increasing sales at a high rate. Otherwise, you’ll be wasting time and effort if you try to sell without any target and prefer to sell to everyone.

Conduct Surveys


Once you have done your thorough research and have picked out a few potential target markets, it’s time to conduct surveys. You will include questions on the survey that will assess your target market.

There are lots of ways to conduct surveys in this case. You can either do it on social media, send Google form links, or other potential survey platforms.

Investigate Your Competitors

You need to know your competitors if you wish to avoid conflicts between you and other parties.

Study their strengths, weaknesses, and strategies and use them to your advantage. Competition is harsh in the marketing world so doing research and investigations will help you survive against potential competitors.


Build a list of ideas using online tools

If you can’t think of any good business ideas, it may be time to look online. There are thousands of websites devoted entirely to helping you find a successful niche—and most of them are free. For example, you can go on Quora and ask What business should I start?, or look at some trending topics on Google’s Hot Searches list. Whatever you do, avoid getting stuck in analysis paralysis over your big idea. Don’t try too hard; once you get an idea that seems viable, just go with it! You’re more likely to be successful if you make decisions quickly instead of dragging out research and brainstorming for too long.

Brainstorm With Friends and Family

You don’t want to start a business in a field or niche that everyone around you is thinking about doing. You need a niche that people are either not aware of or not as interested in—and then you can grab their attention! Having friends and family who support your idea can help spark ideas and get valuable feedback, so make sure you include them when brainstorming. If they seem genuinely excited about what you’re going to do, it’s probably a good idea! But if they’re worried about how much work it might be, tell them that starting something from scratch is always challenging but worth it.


Find Out How Potential Your Profit Will Be

Say, you have now a set of options for what your business will all be about, it’s time for you to find out how profitable it will be. One way to find out is by searching it up on the internet. You’ll be using a keyword or two in Google search.

For example, if you are planning to start a  medical molding company like SEASKYMEDICAL, you can search for “medical moulding”.  If you plan to be a plastic chair maker, type in “plastic chairs” or other examples like PTFE products.

Google has a lot of platforms for business such as AdWords Keyword Planner, Trends, and more.

If you find that the number of searches is highly relative every month (usually 10,000+), you can infer that there is a high possibility of your business being very profitable.

Otherwise, you might have to try another option and do the same. process again until you can decide on your final business.

Know if you can dominate

How can you tell if a niche is profitable enough to sustain your business? First, look at how many businesses are already doing well in that area. That’s not just a number; it’s a measure of competition (which is where the term competition comes from). Look at similar businesses and see how much they charge for products or services—and whether those numbers are growing or declining. Also consider what it would take for you to compete against them. If you don’t have resources like money, experience, or access, that should be another sign your niche may not be right for you.


Try Pitching Your Business Idea

There is no better way to test your business idea than to pitch it. You don’t need to try it directly on your actual target customers as you are only trying it out.

You can contact your acquaintances, friends, and even your family. Do not limit them to these people though since you can also try commercial campaigning.

Try asking these networks of people to purchase something from your business and later on assess the results. If you find out that you are making lots of sales, you are ready to start your business officially.



Never be too ambitious from the start. Take small steps and build strong foundations for your business.

Be consistent and all shall follow. These are just some of the ways to find the perfect niche for your upcoming business. These guides are tailored to help you find the perfect niche and give your business a try as soon as you have followed all the advised ways.

Remember, researching is constant in running a business. The world is constantly changing and there will always be changes, whether it be minor or major.

Take note of the slightest changes so that you will be able to adapt and make preparations and adjustments ahead to avoid failing your business.

Finding the perfect niche for your upcoming business will build a strong foundation for your business.

With an established foundation, customers will be able to find their way to your business and bring a higher success rate. So long as you remain positively consistent with your business, your customers will always come back for more.