If you’re an owner of a real estate business, you probably know that one of the most important things you and your employees must focus on is how satisfied your clients are. You might be just starting out, and if so, it’ll be easy to maintain three or four clients, however, as your organization starts growing, it’ll be increasingly difficult and daunting.

This is why you might be wondering – do I need to use CRM software? Well, to put it simply, yes, you might want to use CRM software, especially since it’ll offer you various advantages. Now, before we take a look at the reasons why you might want to choose to use CRM, let’s first look at what it actually is:

A Real Estate CRM: Explained


A CRM or as it is also commonly referred to as Customer Relationship Management is a program that’ll allow you to store all of the information regarding your clients. It’ll store the info in one database and it’ll also allow you and your employees to access it whenever you want.

The program is capable of automating the sales and advertising processes, which means that you can strengthen your customer relationships, and more importantly, you’ll be able to make the process of closing different deals easier, less time-consuming, and more importantly, quicker.

The Top Reasons to Consider Using a CRM Software


There is a wide range of reasons why you might want to consider using this software, and for the sake of this article, we’ll be mentioning some of the most beneficial things about it. Some of the top reasons why you might want to consider implementing such a program in your organization are:

1. It’ll Allow You to Manage All of Your Leads


One of the first things that this program will enable you to do is manage every single lead that you have. What does this mean for you? Well, it basically means that it’ll categorize all of your clients depending on different factors such as the leads, competition, clients, partners, and of course, the referring agents.

Once it goes through the initial categorization, it’ll further categorize them by warm and cold leads, previous and current customers, as well as unhappy, happy, and extremely happy customers. All of this will help in the similar categorization of data that you need for managing the advertising and sales processes properly.

2. It’ll Store All of Your Contacts And Conversations


This important feature will allow you to record all of the conversations you had with your clients with the sales executives and it’ll also store all the information regarding your customers. This is something that will allow you to upgrade your sales by leveraging the data you have gathered over time.

Additionally, since you’ll be able to monitor your interactions with the customers you have, it’ll assist you with the following up process, which means that you’ll be able to monitor all of your prospects properly and without any problems, all of which will help you with your business.

3. You Can Manage Your Email Efficiently


As you already know, the most professional way to reach your potential customers is by sending an email to them. And, if you choose to implement an email marketing strategy for your business, you’ll be able to send formal-looking newsletters, but more importantly, you’ll be able to update people on the latest real estate news.

Additionally, by using programs such as IXACT Contact, you’ll be capable of showing them properties that are newly listed, they can stay updated on the open house schedules, or you could send them some articles from your website, all of which can help them purchase a property.

4. You’ll Be Able to Automate Your Sales


When talking about sales automation, you should know that it includes two things – report generation, and of course, sales. The entire process will categorize the leads based on several things including the states, zip codes, cities, the interest in certain properties, as well as other factors.

Next, the process is going to be broken down to the ones that are most likely to be converted into real sales and revenue. Hence, the representatives in your sales department could automate all of their reports and documents that provide data about their entire sales processes and deals.

5. It’s Compatible With Smartphones


If there is one thing that everyone loves about such it’s the fact that it’s completely compatible with smartphones. This will allow your sales, advertising, and customer services departments to access information at any time and from any place that they want. Besides smartphones, they can also function on other devices including computers, laptops, and tablets, meaning that everything will be made easy for your employees.

6. It’ll Boost The Productivity of Your Departments


If there is one department that is constantly busy, it’s your sales team, especially since they keep on moving from one task to the next. For instance, when they aren’t following up on different leads, they’re probably scheduling different visits to the properties you’re offering. These are some of the most important processes, hence, your employees shouldn’t spend time on basic tasks, especially if they want to be more productive and efficient in their jobs.

By implementing a CRM program in your organization, you’ll be capable of automating most of the tasks that are repetitive, hence, your sales team will be able to focus on other, more important things. This is why you should always strive to improve the overall productivity and performance of the team members.


There is a wide range of reasons why you might want to choose to implement a CRM program for your real estate organization. Besides allowing you to automate various things, it’ll make everything so much easier for you, especially since you’ll have all the important data in one place.

So, now that you’re aware of all the reasons why you might want to purchase such a program for your business, you might not want to lose any more of your time. Instead, you should open up your browser, and start searching for CRM software that will suit your needs and requirements.