You are starting your own small business. Your budget is limited and you’re trying to save money on everything you can. You’re equally aware that you can’t promote your product or service adequately if you don’t launch a website through which all your potential customers will have access to all the necessary information.
An online place of your own that will sum up everything you have to say about your ideas and share with the visitors. At that point, you decide to take things into your own hands, which means not hiring a developer but creating it by yourself. To manage to do this, in addition to some knowledge in this area, you’ll also need a proper website builder. So many of them are easily accessible in the market today but what you need to know is how to choose the one that’s best for you.
Wanna know how to achieve this and what you need to pay attention to? Let’s see together.
1. How much this could cost?
First of all, you need to consider how much you’re willing to invest in creating this marketing platform. That way, you’ll know which web builders you can afford.
Considering the financial situation of those who are just starting their business, many builders currently on the market offer a free plan, while some symbolically charge it on a monthly basis. If their offer is based on the package with an additional service like hosting, this can be super cost-effective for you. The bottom line is – finding the cheapest option to save some money for all other investments is a priority.
2. Is it easy enough to use?
In case you’re a beginner in this and you still don’t have the necessary skills, you must pay attention to whether the tool you’re opting for is suitable for those who have no experience in this sphere.
Tools with an intuitive editor are recommended to make all functions super accessible to you. Also, opt for modern bidders who have WJSIWJG. An HTML editor that allows you to organize a web page in a simplified view without code is a good start.
And of course, don’t forget to ask those who have already used some of the web builders. Numerous forums can help you read about different opinions and make the best decision for your small business.
3. Market quotation
The reputation of the provider you choose is very important for the quality you’ll get. Stay up to date with information on the most current high-ranking companies. Take a look at previous products from various web builders. You can ask other small business owners which company they work with and for what reasons.
Make sure that the provider you choose will always be available to you when you need technical support to keep your work running smoothly. All this will make your work even easier and you’ll save yourself from annoying circumstances.
4. What exactly do you want?
Planning the content of your website and choosing the right tool for your small business also includes concretizing your needs. You have to define exactly what you want to present on the site. The need for numerous and flexible site design options will depend on that.
If you want to do online sales, make sure that the selected website builder has all the essential functions to create an online store. Have as many options as possible in the domain of different photo formats, video posting options, or blogs if you want that kind of promotion.
5. Templates
We’re sure you don’t want to get into a situation where you’ve paid the chosen builder and then realized that their templates don’t suit you. They might be too simple, or to cliche, or simply inadequate for your needs. Templates are the basic starting point for your further work. A variety of absorbing themes can make your future site more likable and creative.
The product you want to distribute or advertise on it requires an appropriate theme and a template that’ll be aligned with it. Everything we mentioned above is a well enough reason to think twice before deciding on the provider that’s best for you. If you aren’ sure which web builder possesses the templates that would be right for you, there are such online places like webpagescientist.com where numerous reviews are posted in order to make that choice easier and help you decide.
6. SEO possibilities
The purpose of building a site is to make it visible to all people who use search engines. Perhaps it’s the most important thing to consider, as the chosen web builder should have good SEO functions.
It allows you to be at the top of search engine suggestions. This is accomplished with options such as creating a URL that will contain the keyword properly, then inserting a large number of backlinks that Google supports as it makes it simpler to get users to search for related content. All that is followed by optimizing the images and so on. Therefore, it’s crucial that your tool includes these features in order for your offer to reach a large number of potential customers.
If you are interested to learn more about SEO for your business, visit PlumbersGeek.com
7. Mobile version of the site
The people who function without smartphones in today’s world are rare. All the information we’re looking for and all the searches we perform are found right through our mobile devices. For this reason, it’s unthinkable for your site not to have mobile optimization.
Just think how much easier and more relaxed it is to search for the desired product from a lying position and not necessarily in front of a big screen. Everything’s available in a minimized form, without the need to get up and sit down at the computer or turn on the laptop. Pay attention to this aspect and increase customer satisfaction by allowing them to shop from their smart gadgets.
8. Technical support
Understanding immediately how to use the tools you get might result in difficulties. Not everyone has the same skills and some of you would probably need a little more time to learn and get used to it. In such a situation, the help of a friend will come in handy.
You can get this help through instruction manuals that explain how something can be done, or through a variety of useful videos, tutorials, and numerous courses. Eventually, when a problem occurs, technical support must be available 24 hours a day. If you notice a different attitude and lack of this, it isn’t quite advisable to cooperate with such a company.
Be careful and watch out for who you trust. Consider the mentioned items attentively. Choose what’s best for you and your business and provide yourself a high ranking that’ll certainly bring you a lot of clients, with minimal investment.
9. Benefits of using Website Builders for Small Businesses
The previous eight tips are going to help you find the best possible website builder for your business. However, it seems that some entrepreneurs still hesitate to do that. They would rather hire a programmer that will finish the job instead of them. We don’t want to say that you won’t have to contact a web developer at some moment. Yet, website builders can bring certain benefits to all the entrepreneurs that decide on using them. That is the reason why we want to analyze them.
- It Is a Cost-Effective Solution
Hiring a designer or developer is not going to be cheap. Small business owners often struggle with a lack of cash flow. The time needs to pass until they start investing in the improvement of their business. On the other hand, website builders are usually not too expensive. You will manage to find some of them that will allow you to design your website for free. However, freemium website builders usually have limited features. That is the reason why you should not hesitate to spend some money.
- They Are Easy-to-Use
Entrepreneurs are usually multi-talented people that can accomplish more than one type of task. Yet, becoming a professional web designer is not something they can achieve over the night. That is the reason why they need t a tool that is easy to use. Fortunately, almost every website builder is more or less easy-to-use.
These builders can help you design sales funnels, landing pages, membership sites, etc. However, competition in the market is huge. You will manage to find a huge number of them by basic Google research. Because of that, we recommend you read here about them before making the final decision. Do not forget to apply the tips from our list above.
- Knowing How to Code is Unnecessary
We will continue in the same manner. Designing a website is not the most complex thing. You also need to make your website functional. Doing that without coding is impossible. Fortunately, that type of task is not going to be on your “to-do” list.
Learning to code usually takes months or even years. Despite that, hiring someone to do that instead of you is expensive. That is the reason why you should once again consider website builders as the best alternative you have.
- Flexibility
Just because web builders are simple, that doesn’t mean your options are limited. There are many things you can change thanks to the templates you get. However, you can also change certain things on your own. For instance, you can change the fonts, backgrounds, formatting, and other elements. You will adapt the website to the needs of your business in that way.
- Availability
Businesses often want to update something on their website. For instance, they want to publish a blog, change some relevant information, etc. The good thing is that you can do that from every spot on the planet Earth. Logically, the only condition is to have a stable Wi-Fi connection that will allow you to enter your website.
There are certain cases when this benefit becomes even more valuable. For instance, your employee can update the website from his room. Despite that, you can do the same while you are on vacation. That is the reason why we believe availability is one of the main benefits of website builders.
