In the digital age, companies must establish an online presence to unlock their full business potential. Transitioning from a brick-and-mortar store to e-commerce opens additional revenue streams and modernizes operations. Nevertheless, this shift also brings growing pains if not managed strategically.

Get Executive Buy-In

Before dedicating resources to an online transition, ensure key decision-makers support the digital move. Present data on shifting consumer behaviors and the business case for entering commerce. Gather input from staff across the company too about opportunities in online sales or modernized processes. Focusing on concerns upfront and aligning management around growth goals helps smooth the path for change. Once the team gets on board, keep communication open through regular discussions on progress and metrics. Maintain realistic expectations but emphasize the long-term upside. With executive support established, you can build digital infrastructure knowing stakeholders have granted proper capital and will spearhead initiatives internally.

Assess Technical Gaps


Next, objectively assess your company’s current technical capabilities required for online business. Do you have website hosting and a domain name secured? Can your website showcase products, facilitate transactions, and integrate with accounting software? Are data security protocols and storage solutions up to date? Be honest about any gaps, like poor site speed, clumsy layouts, or manual tracking in spreadsheets. According to the pros at Modest Development, recognizing weaknesses gives clarity on where software development services can fill skill gaps rather than stretching internal teams too thin. The right partner provides technical talents and ecommerce advisors otherwise missing.

Choose an Ecommerce Platform

The foundation for transitioning online includes choosing an ecommerce platform that matches business needs. Conduct thorough research on popular options like Shopify, Wix, BigCommerce and Magento. Compare strengths around design flexibility, built-in features, scalability, and required IT upkeep. Weigh the merits of downloading open-source software versus using a hosted service. Determine must-have functionalities now versus “nice-to-have” tools to grow into later. Also, factor in migration effort should you outgrow introductory systems down the road. With help from software development consultants, determine which platform checks all the boxes according to budget, catalog size, and online growth projections.

Design Website Experience


The look, feel and functionality of your company website greatly affects customer engagement and conversions once live. Partner with software developers from the outset to tailor site design and interfaces for seamless user experiences. Make decisions on layout, color schemes, imagery, and messaging that align with branding strategy. Prioritize clear calls-to-action guiding visitors to products or contact forms, too. Determine optimal web content organization, navigation menus, search functionality and mobile responsiveness as well. Often, developers manage technical build behind-the-scenes while collaborating with internal teams on creative direction. Such constructive collaboration blends business context with technical prowess for an intuitive, conversion-driving site.

Go Live and Optimize

Once core platforms, design, and integrations get established, it is time to officially pivot online. Have a small internal test group make sample purchases beforehand to catch glitches. Then, flip the switch allowing customers to browse inventory and complete checkout. Closely track website performance metrics around traffic, purchases, and abandoned cart rates to catch snags. Use analytics reporting to glean insights on customer behaviors in the digital realm as well. Refine website pages and product offerings based on hard data revealed. Set online improvement goals and continue website optimization every quarter to streamline the customer journey.


Moving from traditional retail to ecommerce takes concerted effort but unlocks major revenue potential if done right. With executive support, wise technical investments and customer-focused website design in place, businesses in any industry can make the most of booming online demand.