97 per cent of people in the UK now own a smartphone, but many of them will also have other devices such as laptops, tablets, and smartwatches. The need for cross platform apps is more pertinent than ever, as users will often switch from one screen to another depending on the setting and the situation.

The online casino industry has been a trailblazer in the realms of cross-platform entertainment, and there have been a few other innovative apps in 2024 that have benefited from capitalising on trends.

Online Casino Apps Continue to Thrive Across Platforms

There are a few industries that have helped push forward cross platform integration over the last decade, but online casinos have led the way. Thanks to the popularity of online slots and the fact that they worked well on mobile, the smartphone industry blew up in the 2010s.

Now, the live casino experience is one of the best cross platform offerings that these sites provide. In the same way that slot developers adapted the games to work seamlessly on mobile and desktop screens, live titles now work perfectly regardless of the platform you access them from. There are some highly innovative titles available as well, such as Adventures Beyond Wonderland Live and Crazy Time Live. These games serve as inspiration to other app developers who want to ensure their offerings can be used effortlessly from different devices.

Various Apps Have Flourished in 2024


According to the list of the most downloaded apps in 2024, Temu tops the pile and now has more than 100 million users in the USA alone. The Boston-based marketplace is an up-and-coming ecommerce company that launched in September 2022. Since then, it has grown exponentially thanks to its cross platform availability. For example, it can be accessed directly through a browser or from the dedicated mobile app. It makes use of social media marketing and prides itself on offering cheap goods that are usually shipped from China.

CapCut has been crushing it in 2024 as well, thanks to its ease of integration with popular social media apps like Instagram. Users can edit videos from their laptop, tablet, or smartphone, and then upload them with a few button presses. Reels and short-form content have been part of a huge craze, and CapCut has benefited from the increasing number of people looking to make these clips.

Another app that has enjoyed a meteoric rise to fame in 2024 is Threads, Instagram’s rival to X. It is incorporated within the Instagram app, meaning users can easily switch from one to the other. In addition, it adapts to different screens regardless of what platform users decide to log on from. There’s a chance that it could overtake X in the years ahead.

2024 looks set to be another year of app innovation. The companies that pay attention to market trends and integrate their services with other offerings stand a good chance of success.