There is a common misconception that a brand is nothing more than an attractive logo and nice catchy tagline. But, if you carefully observe the marketing tactics these days, branding is a lot more than just a logo and tagline. Branding encompasses all those factors that make you stand out and distinguish your business from your competitors. In today’s digital world, everything that you do starts from your logo designing to engaging with your customer, which helps you establish your brand. So, you need to be careful with the way you associate yourself with your customers.

You also need to be very careful when selecting the name of your products or brand as that should reflect your image. You can take the help of the naming experts at SmashBrand for this purpose. You have to ensure that you are sending the right message to your audience and enabling your business to stand tall amongst your competitors. is a one-stop destination that adopts a modern approach to market your goods and services that not only appeals to the customers but helps in establishing a brand value with knowledge about markets and new trends as their strength.

Establishing your business’ brand can seem an overwhelming goal if you do not have a branding strategy in place. To ease your burden, we are enlisting these 6 tips that help you build a rock-solid foundation to build your brand on:

1. Define your business goals


The central theme for building any strategy requires a clear demarcation of business and marketing goals. So, the first thing that you need to have in place is a properly determined strategy for your business that is built on your business’s goals. Here are a few important questions to ask yourself before demarcating your business goals:

  • What is the niche of the business?
  • Where do I want my business to be in the next month, year, and few years down the line?
  • How do you want your business to expand?
  • Do you know your target audience?

Asking these simple questions helps you fit every piece of the puzzle in place. Always ensure that you keep the core objectives and strengths of your business in the central stage. Convey your business values and principles on which you intend to expand your business empire.

2. Do prior research


Strategizing brand building in isolation is an unwise idea. After jotting down your business goals, you need to have an in-depth understanding of your competitors’ customer base, the shape of your business market, your target customers’ tastes, and loyalty to other brands. Without knowing the strengths of your rivals, you cannot counter their attempts and persuade your prospective buyers to pivot to your product or service. You need to have a strong counter-strategy in place for which you need proper understanding, statistics, and market analytics to devise a perfect marketing and branding strategy. Also, having sound knowledge about the market and other credentials puts you in an advantageous position to devise a unique strategy.

3. Be unique


Your brand is how people perceive your business and associate with your products or services. Even though you offer unique products and services that should be replicated in your marketing strategies, else, your whole branding efforts are a sheer waste of your energy. You can personalize your brand and differentiate it with your customers by following the below-mentioned tips:

  • Reflect your business’s mission and vision in your marketing ideas.
  • Put the core values and principles of your business at the forefront and add a humane angle to each marketing idea.
  • An unconventional solution to each of your customers’ problems will find an emotional resonance that ties your brand to the customers very tightly.

The main question that should linger on your mind is: “What are you offering as a business that is unique from your competitors’?” If you don’t have a ready-made answer, it’s time you think about one.

4. Name, logo, and tagline


While the name, logo, and tagline aren’t the only factors that determine the success of your brand, they surely are few significant factors that add value to the brand. Name, logo, and tagline are something that you first approach your audience with. As it goes, “The first impression is the best impression,” always ensure that you are making killer first impressions that make your prospective customers want to engage with your business more. This is where your first success lies. There is, however, one thing that you must remember that is your brand logo and name must be unique, appealing, and interesting, whereas your tagline must reflect the goals and principles of your organization with a reflection of a tinge of humane touch.

5. Content marketing


As you can see, each business, no matter if it is small or big, or strategizing their content marketing plans even before they are entering into the market. That is how significant content marketing has become in this era of digital marketing, and it plays an immensely important role in establishing your brand. If you are a beginner, launch your own website and create your business profiles on social media platforms. However, if you are an experienced player without an online presence, well, you are late, but you can still enter the game and direct the winds in your favor with a killer marketing strategy.

Content marketing entails website marketing, video marketing, social media marketing, and many more. But the core of each kind of marketing is an enticing selection of words that hits the audience’s heart that they can immediately relate with your content.

6. Build trust


First, tell me, why are brands called brands? What is it that distinguishes a brand from its counterparts? Well, there are so many, but trust and quality occupy the top charts. So, you should be able to gain the trust of the customers that your business values the time and resources of your customers and hence, strives to provide high-quality services and products. To achieve this goal, you need to be transparent about your working processes and engage with your prospective customers frequently while also addressing their grievances regularly. It may not do wonders overnight, but over a longer time span, it surely works in your favor.


The brand strategy entails and is not limited to designing, marketing, and engaging the audience. You need to have long-term and short-term goals and a dedicated team that helps you achieve them. The above strategy is one sure-shot step-by-step guide you should check before thinking about establishing your brand. If you have the right ingredients, nothing can stop you from creating a world-class brand.